Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!
Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.
Five common market coverage strategies are: (1) single market concentration, focusing on one part of the market; (2) product specialization, making one product for all markets; (3) market specialization, making all products for one market; (4) selective specialization, making products for multiple niches; and (5) full coverage, making a product for every customer.A market development stage that refers to the effort needed to identify a latent market (i.e., organizations that share a similar need or want for something that does not yet exist) and to work to crystallize that need. partnersuche kostenlos test Trier The result is a new method or service that can satisfy all or part of the market.In this matrix, each business unit or product is classified jointly by market attractiveness and the strength of the competitive position.The market attractiveness-competitive position matrix is a multifactor portfolio model developed jointly by Mc Kinsey and General Electric (GE), with each dimension of the matrix being based on multiple factors.
Single marketing mix
It is sometimes called a nine-block matrix because each of the two dimensions is divided into three levels.An algorithm that examines a long list of transactions in order to determine which items are most frequently purchased together.If sales personnel are performing as expected, the sales manager will take no action.An agent who generally operates on an extended contractual basis; often sells within an exclusive territory; handles noncompeting but related lines of goods; and possesses limited authority with regard to prices and terms of sale.For management purposes, a markdown is stated as a percentage of net sales in contrast with off-retail percentage.